In this 100 min Q&A based webinar we explore the main issues which Service Area Businesses (SABs) face with local search and how these can be overcome.
SABs often struggle to gain prominence in local search due to their lack of a physical location, or their reluctance to promote their location. Google+ comes up short when catering to the needs of SABs so just what can they do to gain traction in local SERPs and start winning new customers?
We were joined by 2 local search experts; Matthew Hunt (Small Business Online Coach) & Thomas Ballantyne (Ballwark Pest Control), both of whom are regular search industry speakers & contributors to the Local Ranking Factors Survey.
Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking at all to your website . You may also see the term “web references” used on other websitesï¿½a synonym for “citations”.
Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses ” are who we thought they were!”
Citations are particularly important in less-competitive niches (like plumbing or electrical) where many service providers don’t have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find!
Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or to be written about in a local online newspaper or popular blog. Citations (and links) from these kinds of websites can dramatically improve your Local search engine rankings.
Currently, the ‘More About This Business’ section of your Google Place Page is the most complete list of your citations, though Google probably doesn’t show every single one it knows about.
People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (source: Performics, 2012)
1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)
Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week, 2012)
The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)
SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post.
So not only is video content a great way to communicate your product, service, company, and culture, it’s also a proven marketing method for increasing page rank, click-through rates, and social engagement. Sounds like a no-brainer to me.But where do you start?
How do you decide the most effective methods for integrating video into your marketing plan?Give us a call at 919-747-4839 and let us show you how to integrate video into your marketing funnel.