Lead generation is converting “suspects”- people who have never heard of your business into “prospects”-people who have inquired about your business. We have 30 different strategies to generate leads.
There are three major rules to follow in generating leads. First, you need to TEST and MEASURE how many leads you get from each marketing campaign. Second, you need to follow the AIDA principle, and third you need to follow the WIIFM principal.
TEST and MEASURE- You need to test which elements of your marketing are working and which are not. Measuring your marketing results on a daily basis is a must.
AIDA – Every marketing piece should follow this acronym.
ATTENTION – Does the ad (namely the headline) grab your attention?
INTEREST – Does the ad generate the readers’ interest?
DESIRE – Does the ad build desire for your product?
ACTION – Does the ad prompt the reader to take action?
WIIFM – This acronym stands for “WHAT’S IN IT FOR ME?” Think like you are the prospect and how you can help them.
By following these three items you will turn your marketing costs from an expense into an investment.