Video Marketing Helps Boost Your Website’s SEO Right Thru The Roof
If you haven’t heard it from us, you’re likely to have heard it elsewhere – online video is the future for content marketing. Hopefully, you’ve jumped on the online video bandwagon and started reaping the benefits from using video on your website. If not, you might be wondering how does online video actually help your business.
In short, good quality video content helps your website’s SEO in three major ways: improves search ranking and audience engagement, and builds backlinks.
Still need more convincing? Let’s go more in detail.
First of all, what the heck is SEO and why does it matter to you?
Search engine optimization (SEO) is the process of getting traffic to your website from search results on search engines. It matters because it’s a “free” and effective way of bringing in the visitors you want to your business’ website. Who doesn’t love free?
Now, when done right, video helps your SEO which in turn brings quality traffic to your website.
This is how.
Video Helps Search Ranking
It’s simple. The higher you rank on a search engine results page (SERP) the more traffic you will get. Luckily, Google, the king of search engines, has a thing for video results – which is no surprise given the fact that it owns YouTube. Google’s algorithm prefers quality content (for instance, videos) over keyword optimization.
Not only is Google on your side, but people are too. In 2014, Moz.com published an eye-mapping study that showed video results got more attention than regular listings.
Video Helps Build Backlinks
Your website may have lots of great information, but more likely than not people will just skim through text. Videos are more shareable and easier to consume than plain text. Adding a video to your website is a quick way of delivering information to the user in a way that is interesting to them.
People like to share content they find interesting. More shared links mean more opportunities for others to find their way to your website!
Video Keep Visitors Longer
SEO’s top priority is to bringing in traffic to your website. We now know that video does that. But once you get someone on your website your next priority is to keep them there and hopefully entice them to take the desired action.
Video content goes beyond helping you get people to visit your website. A good quality video with great content that is valuable, whether it is a live action or an animated explainer, will keep your visitors on your website longer.
Notice we emphasize “good quality” video. A poorly produced video can only go so far. It cannot guarantee results and will likely hurt your brand’s image. Be prepared to invest on a professional video production company that can craft a video that fits your brand and resonates with your audience.
Even a well-produced video is worth much if your intended audience can’t find it. A well-crafted video thumbnail, an accurate headline, and an informative description that is optimized with the right keywords will increase the probabilities of getting the right audience to find your video.
Now that you know some of the countless benefits of adding an effective video to your website, are you ready to make a move? Then give us a call.